Jesse Royal has released the visuals for
Rich Forever featuring the ‘World Boss’ Vybz Kartel.
The latest single from Royal’s anticipated sophomore album
Royal, out June 11, via Easy Star Records, carries a message that riches reside in hard work and faith, not just physical objects.
The video portrays Jesse Royal as King Midas, where he turns rags to riches through his ‘Midas touch', and was directed by Xtreme Arts.
A representative from the Xtreme Arts team explained that the ‘Midas touch’ concept for the video was borne of a collaboration with Romeich Major from Romeich Entertainment.
‘Midas touch is simply uplifting someone's life with a single touch; everyone deserves to look and feel like they are the best at their job or who they are as a person’, the rep explained further.
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