The humble toastie gets an upgrade, says Waitrose
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With even Gwyneth Paltrow joining the rest of us and embracing bread this year, the latest comfort food to get a gourmet makeover is the humble cheese toastie, according to figures from Waitrose.
With many of us still home working, the humble toastie has undergone a gourmet transformation with people looking to add a twist to a home comfort classic – monthly views of Waitrose’s top toastie hub are up 669%. But while some home workers are opting for the classic Grilled cheese sandwich (up 29%), many are adding a touch of gourmet to their toastie by choosing different types of cheeses, vegetables, relishes and herbs. John Lewis also reports toastie makers are up 43% YOY.