In India, one thread that binds us unequivocally as a nation, one ritual that truly symbolises unity in diversity is our love for tea. The tea culture in India has evolved with changing trends and preferences.
This International Tea Day, IANSlife spoke to Karan Shah, the fourth generation director of Society Tea who takes us on the journey of tea in India and its changing trends. He also speaks about the challenges faced by the industry and shares some myths and facts related to tea.
How do you think the tea culture has evolved in India? And where do you see it heading?