Online food and grocery delivery platforms and cloud kitchen companies experienced average demand during the India vs Pakistan World Cup match, but they expect an increase in orders later in the evening as India started its successful chase. Quick commerce platforms saw a spike in orders for chips and beverages during the second half of the match. Overall, food and grocery delivery companies witnessed a 25-30% increase in orders compared to a regular Saturday. The CEO of Zomato-owned Blinkit also noted a surge in orders for chips and beverages during the match.