/ Posted on 21 April, 2021 14:24
Incheon Tourism Organization (ITO) in South Korea has struck a new partnership with Tencent Cloud to build a smart tourism solution to boost post-pandemic recovery.
The collaboration is a joint effort to help South Korea’s tourism businesses reach travellers from China which has emerged as the country’s second-largest source market, with more than six million inbound visitors in 2019, accounting for nearly 35 per cent of the total inbound visitor arrivals.
Incheon partners with Tencent Cloud to boost its pandemic-hit tourism sector; Incheon’s Chinatown pictured
Through Tencent Cloud’s technologies, ITO will be able to better connect with inbound travellers from China to speed up the recovery of South Korea’s tourism industry. Tencent’s social solution, which includes travel and culture content recommendations, Weixin advertisements and Weixin Mini Programs, will aid the regional tourism board in reaching its target audience while deepening its understanding of Chinese tourists.