In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market
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A new report from Bidstack explains how innovation led to programmatic solutions, security and third-party verification of in-game ads, as brands like Coca-Cola, Samsung and McDonald’s piled into the fast-growing market.
Bidstack
“The pace of innovation in gaming and in-game advertising is moving at astonishing speed. Brands that partner with the leading innovators in the space are finding wide-open opportunity and powerful tools that unlock scale while guaranteeing safety andefficacy."
LONDON (PRWEB)
April 07, 2021
In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world.