Iceland rolls out price cut for parents and urges other supermarkets to 'end rip-off'

SMA Little Steps First Infant and Follow On Milk will be available on the Iceland website and at The Food Warehouse for £7.95, with a further roll out expected in stores

Related Keywords

Iceland ,Justine Roberts ,Richard Walker ,Erin Williams , ,Steps First Infant ,Food Warehouse ,Mumsnet Founder ,Supermarkets ,Breastfeeding ,Iceland Supermarket ,