Hurtigruten Expeditions rebrands as HX

After launching the world’s first expedition cruise in 1896, Hurtigruten Group AS is taking its adventure travel brand Hurtigruten Expeditions to the next level. This includes a new global brand identity that will launch this December, with a new name, HX, and logo across all materials. The new name is a nod to Hurtigruten Expeditions and its origins.

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