Huawei Ads business grows to MidEast, Africa

by
JOHANNESBURG,
(CAJ News) – Huawei Mobile Services (HMS) is expanding its advertising business – Huawei Ads- into overseas markets including the Middle East, Africa (MEA) and Pakistan.
Huawei Ads is a supply-side and demand-side, real-time advertising marketplace through which media companies transact ad impressions with accountability, using programmatic technology and includes a monetization tool for app publishers.
The beta version of the service is currently available for advertisers, media buying agencies and app publishers.
With the expansion, advertisers can reach an untapped pool of users.
These include users of Huawei devices, third-party apps, and Huawei apps such as Huawei AppGallery, Huawei Browser, Huawei Assistant, Huawei Music, Huawei Video, Huawei Themes and Petal Search.

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