How Sales Enablement Can Drive Revenue Growth in 2021 According to Crayon's Director of Sales
How did your leadership priorities change in 2020? If you started paying more attention to the sales enablement needs of your organization, you’re not alone.
According to recent HubSpot research, 65% of sales leaders who outperformed revenue targets in 2020 reported having a dedicated person or team working on sales enablement efforts instead of making it an initiative someone works on off the side of their desk.
For sales organizations that have been waiting to implement dedicated sales enablement measures — the time is now. With 2021 right around the corner, intentional sales enablement is a must-have for organizations that want to remain competitive in the future.

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