How Holden nearly became a Chinese brand
We’re sorry, this service is currently unavailable. Please try again later.
Dismiss
Normal text size
Advertisement
Holden was considering a plan to rebadge Chinese cars, to keep its showrooms open in Australia, in the year leading up to its shutdown announcement, secret documents have revealed.
Internal documents seen by Nine Entertainment Co showed Holden executives were looking at a close tie-up with Chinese brands MG and LDV for a range of cheap cars, SUVs, utes, and vans to supplement its existing range of vehicles.
As US car giant General Motors began to withdraw from key right-hand-drive markets globally, Holden executives were exploring a controversial plan to keep its showrooms open by sourcing vehicles from new business partners.