How advisors can help their clients' kids be 'money smart'

The Globe and Mail
Kelley Keehn
Published April 14, 2021
francescoridolfi.com/iStockPhoto / Getty Images
Financial advisors have a great opportunity to make financial literacy a priority for their clients with families – especially for those with children.
Plenty of studies reveal that most adults – let alone kids – fail basic financial literacy questions about investing, saving, credit and debt. But as important as financial literacy skills are to your clients, knowing their children are being raised “money smart” is likely more of a concern to them than even their own well-being.
Although many parents believe these skills should be taught at schools across Canada – and they should be – the education needs to start at home. Advisors can help them start those conversations.

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