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The
Hong Kong Tourism Board (HKTB) has shared its short-, medium- and long-term strategies to prepare for the return of tourists, attract high-yield visitors and drive the sustainable growth of the tourism industry.
HKTB executive director
Dane Cheng in a press statement said, “We consider it unlikely
Hong Kong will see a full resumption of cross-border travel in the next three to six months; however, we do expect it to be possible for Hong Kong to welcome tourists from selected markets.”
He added that, in formulating the strategies for 2021 and 2022, the HKTB “saw a need to offer support to the trade and boost the ambience in Hong Kong, while ensuring the city has continued exposure on the international stage ahead of the resumption of international travel.” Cheng also noted the need for “large-scale promotions,” as he expected competition for tourists to be intense once the pandemic is over.