Heineken Russia CEO: COVID-Accelerated Consumer Trends Made Company Stronger Despite Pandemic

Heineken Russia CEO: COVID-Accelerated Consumer Trends Made Company Stronger Despite Pandemic
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Sputnik International
https://sputniknews.com/interviews/202106031083066695-heineken-russia-ceo-covid-accelerated-consumer-trends-made-company-stronger-despite-pandemic/
As entrepreneurs gathered at the ExpoForum Convention and Exhibition Centre in the Russian city of St. Petersburg to attend the St. Petersburg International Economic Forum in person, Sputnik spoke to Boudewijn Haarsma, CEO of Heineken Russia, about the company's plans for the future and the impact of the pandemic on the company's business.
Sputnik: Heineken is known as a beer company. How much potential do you see in other products, such as cider? I’ve heard that it's becoming big, especially here in the Russian market. Is there a big potential for this product?

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