Hatch kicks off Nationwide and FA campaign

by Stephen Chapman
Hatch has been appointed by Nationwide Building Society and The FA to handle their Coin for Respect Campaign.
The national PR brief will promote a competition for children to design a new coin that will start every football game “with respect.”
The coin, which will be distributed to 20k grassroots referees, will be used for the coin toss.
“The partnership between Nationwide and The FA centres on respect, and what better way to bring that into positive focus than by giving stars of the future the chance to make their mark on the game?” said Jason Madeley, Managing Director at Hatch.

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