Greg McKeown on his book 'Essentialism,' and why the word 'priority' is misused

Deseret News
The author of ‘Essentialism’ wants you to cut the word ‘priorities’ out of your life
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Illustration by Kyle Hilton
Greg McKeown’s daughter was only a few hours old when he had to decide whether to stay at the hospital with his wife and newborn or go to a meeting with a business client. He went to the meeting — and came to regret his decision. “I made a fool’s bargain,” he says. “What I learned from that experience was that if you don’t prioritize your own life, someone else will.”
That lesson and the soul-searching it prompted set McKeown on a path to a bestselling book. “Essentialism” established him as an internationally recognized expert on time management and acquired him clients that include Apple, Google and Pixar.

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