It has launched two ‘Straight Up’ sourdoughs and one ‘Twisted Sourdough’ into Ocado
Geary’s Bakery has launched a mass of new SKUs into Asda and Ocado for its Jason’s Sourdough brand.
The supplier – whose first branded range of loaves was named The Grocer’s Top Launch in the bakery category last year – has debuted three ‘Breads of the World’ into the Asda’s in-store bakeries.
They are: New York Inspired, a classic white & rye sourdough with caraway seeds, Baltics Inspired, a white sourdough potato loaf with rosemary, and Italian Inspired Tear & Share, a flatbread combining sundried tomato and basil.