Fox's (FOXA) News Digital Rides on Record November Viewership
Zacks.com
12/24/2020
Fox Corporation’s FOXA News Digital network recently announced its strongest November performance as well as its highest month of multiplatform views on record.
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The company saw double-digit increases on a year-over-year basis including multiplatform views of more than 2.7 billion (up 14%), and over 5 billion multiplatform minutes (up 25%), per Comscore data, cited by Fox. Moreover, multiplatform unique visitors increased 38% year over year.
The network’s comprehensive political coverage and post-election coverage in the United States propelled traffic and engagement to all-time highs.
Markedly, FOXBusiness.com reported 29.5 million multiplatform unique visitors, drove 115 million multiplatform total minutes and saw 251 million multiplatform total views last month, securing double-digit growth across all metrics versus the prior year.