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Food coach with appetite for change wins award
Witnessing the effects food additives had on her own children inspired a Western Australian mother to create a movement that has been recognised in this year’s Consumer Protection Awards.
Francine Bell of Additive Free Kids (AFK) won the 2021 Rona Okely Award for individuals in recognition of her tireless efforts to educate consumers about additives and how to make additive-free choices.
She does this by auditing ingredient and green/clean labels to cut through marketing tactics and claims, in order to identify the facts, which then allows consumers to make informed decisions about the food they eat.