Five reasons FMCG businesses should be investing in Asia
Date : 19 April 2021
We have recently published a new report looking at the growth prospects for major grocery markets across Asia over the next two years. We highlight some of the key findings and why Asia remains a major growth opportunity for FMCG businesses, particularly in the short term.
1. Asian markets are expected to recovery rapidly post-pandemic
Most Asian grocery markets experienced accelerated growth during 2020 as consumer spending on food shifted from out-of-home to at-home channels. Despite this, the volatility in sales across Asia have not been as strong as in other regions, albeit the impact has varied significantly by market. As we have seen across Europe, North America and Australasia, some markets have seen large spikes in sales (e.g. Singapore), while others have recovered rapidly (e.g. China), and some have even seen sales heavily impacted (e.g. Thailand). The general lack of volatility means that our model suggests that we expect many grocery markets to have a more stable recovery out of the pandemic and return to growth rapidly.