FilMart Interview Teaser: Eros Now CEO Ali Hussein Talks Originals and English Language Strategy
Variety Staff, provided by
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Eros Now, the streaming service operated by Eros STX Global, competes in a crowded and fast-evolving Indian OTT market. Ali Hussein, the company’s CEO will be in conversation with
Variety’s Asia editor Patrick Frater, on the first day of Hong Kong FilMart. Before that, Hussein gives a taste of things to come.
How would you sketch out the company for non-India users?
Eros Now has established a leading position in the global OTT market with over 211.5 million registered users and 36.2 million paying subscribers. The premium platform offers a wide range of entertainment content across format and genres in 10 different languages. It is primarily an SVOD service with subscribers from across 150 countries and among the only Indian entity to have distribution partnerships with the likes of Apple Plus, IQIYI amongst others. The legacy and strong hold of the service is with Indian films from over the years and with original series launched on the platform since 2018.