24 Feb 2021
Reform UK party leader Nigel Farage has hailed a successful public pressure campaign against Coca-Cola pushing training that urged staff to “be less white”.
“‘Woke Capitalism’ is what it’s known as when big companies have somebody ‘right on’ in the HR department who thinks they need to do this for popularity,” the Brexit champion said of the training, which included such illuminating slides as “To be less white is to: be less oppressive, be less arrogant, be less certain, be less defensive, be less ignorant, be more humble, listen, believe, break with apathy, break with white solidarity.”
The fizzy drinks giant has now confirmed it will be excising this “absolutely crackpot idea”, as Farage put it, from its training — a further climbdown from its earlier equivocal statement on the scandal, which said only that the seminar was not “a focus” of its “curriculum”.