Experience: I accidentally became a global fashion brand

Experience: I accidentally became a global fashion brand
People across the world were wearing unofficial merch with my band’s logo on it. I decided to cash in, but do it ethically
Peter Boothroyd: ‘What began in South Korea soon made its way to Japan and China.’ Photograph: Mark Chilvers / The Guardian
Peter Boothroyd: ‘What began in South Korea soon made its way to Japan and China.’ Photograph: Mark Chilvers / The Guardian
PeterBoothroyd
Fri 23 Apr 2021 05.00 EDT
Last modified on Fri 23 Apr 2021 05.14 EDT
I’ve been playing and recording music since 2012. Working under my surname Boothroyd, I’ve gained a small committed fanbase through releasing on independent labels and performing live. But in 2015, I decided to give up touring after a final headline show at Milton Keynes Gallery. I’m a big fan of the Beatles, and much like they stopped playing live in 1966, I did the same, in order to concentrate on studio material. Also, I wasn’t getting many bookings – it wasn’t exactly Boothroydmania.

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