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01 June 2021
Etude Malaysia has unveiled its new eye palette, Play Color Eyes Mini Objet, with a dramatic fanfiction titled "Mini Objet, The Series". The 12-part written mini-drama follows the journey of the main character, Emma, as she chases her dream to become a singer and also involves twin sisters Kim and Mel. Each character in the story is inspired by Etude’s Play Color Eyes Mini Objet, a mini eyeshadow quad with four colour combinations. The fanfiction aims to excite and captivate the imagination of Etude’s key audience. At the time of writing, Etude House has released four chapters on Instagram and Facebook.