With its major rebranding earlier this year, e& (formerly known as Etisalat Group) has undergone considerable transformation and is headed towards further change and innovation, says a senior executive at the global technology and investment conglomerate.
“It is a significant change. It is not only a reflection of the changing times in general for the telecoms market, but also the behaviour of our customers, and the importance of the digital world and technology in every industry and segment we touch,” says Miguel Angel Villalonga, Vice President, Cloud & Data Centre Solutions at e& enterprise, as he discusses the rebranding in the second episode of Future Now podcast series by Gulf News in association with Microsoft UAE.
“It is a statement of a company that is no longer a telco, but is now geared to be a technology group. It’s telecom plus, so that's why the name is Etisalat&. It is Etisalat and everything else we want to do.”
Future Now is a podcast series hosted by Ihsan Anabtawi, COO and CMO of Microsoft UAE, where he sits down with thought leaders and discusses where we’re at and how we move forward.