Awww, guys. Oh no.
A huge part of launching/announcing a new product is getting the timing right. You want all eyes on you! Marketing teams and sales people work around the clock to make sure new products and services aren’t launching alongside competition, and don’t have anything else pencilled in on the calendar to steal their limelight. It’s why companies are always scanning the clock to find the
perfect time to get their new thing out there, so they can maximise potential awareness and sales.
So I just want to put my arm around Elgato today, then, for choosing July 15 of all days to release a new Stream Deck, on the exact same day all the headlines were taken up by the surprise unveiling of Valve’s