Edinburgh cryptocurrency firm investing £100,000 to help grow customer base
An Edinburgh-based fintech firm is looking to give away £100,000 of cryptocurrency in a marketing push aimed at attracting new users to its platform.
Monday, 26th July 2021, 4:55 am
Zumo, which has developed a cryptocurrency wallet and payment platform, saw 20,000 new customers sign up during a campaign last year when it offered free cryptocurrency to existing users who referred new ones.
It has now set aside around £100,000 in Bitcoin SV – a cryptocurrency created in 2018 – to be awarded to existing and new customers under a similar programme.
The move coincides with the addition of Bitcoin SV to Zumo’s platform, the third cryptocurrency it handles after Bitcoin and Ether that are currently the two largest in the sector.