Crunch time for the Food Industry welcome to mate now a number of startups world wide have caught the eye of investors with their plans to feed the planet instead of neat from the farm theyre growing it in laps or designing substitutes the pretty secretive about it all because they hope that their innovative Food Products could soon be worth billions my colleague ben for sudan managed to get this exclusive look at the start ups attempts in spain. Feeding the world is on everyones lips Scientists Say the planets doomed if we keep eating meat. A viable alternative could transform the way we use our resources. Industry is closely watching to see who will solve this 1000000000 euro question. The high stakes mean secrecy at the startups developing a substitute many wouldnt let us film but the founder of nova meets in barcelona offered to show me his printable steak its not real meat but just to be shown he says it tastes just like it as an avid meat eater im going to take a lot of convincing. So how long is this going to take this one in this process is going to take around 10 minutes 10 minutes this process creates special my copy elements in this microfilm is try to mimic cory sambo what is actually. Moscows in story for the chickens. Is it exactly the same. As the muscle tissue that you would get in the tissue afternoon is very complex is created in a very organized way and so. In our case. We found this. But theres was able to or there is micro fibers as if they were muscular but why mimic meat why why not create something totally new is there is a lot of people in our society there looking for an alternative to meat but still would like to avoid sacrificing need so having something that has been basically self is safe and is it that they stop me is what a big part of the pleasure of. Drawing you right because im how easy is it to. Its on the state. And we have to make it we have. To create a sure the structure. Its quite easy but. Its it sounds quite complicated all in all and its not even meet the end of the day whats the advantage when we think about the way we are producing meat that its quite know how we have to go of the crop that will feed the car when they would. Probably have to manage to convert the protein from the crop so the cow thats for me thats complex. Thats not that complex because we are taking natural ingredients. From vegetables and we are just combining the right ones and putting that together really bring to. The powdered protein mix from rice and peas is cheap the test machine costs 5000 euros a big one for mass production would be half a 1000000 number makes raised a big chunk of funds but wont reveal how much the savings on raising and slaughtering livestock though is immense. Once you really have a different start ups are Different Companies bringing this to the supermarket you will lead a price which will go lower than actual meat and what are the savings for the environment because it is quite Energy Intensive and we use something at Room Temperature now we dont much pressure we dont control in the unit you see in the machine is quite simple and we believe to be more efficient also in terms of energy costs so all in all how Much Less Energy and water should be around 90 percent more efficient we shouldnt terms for both of them to acquire less water require. Less Greenhouse Gas emissions. The big taste test well its only a little piece of steak but its the prototype. While. Its surprising its not me dont think of plants when you think that its a meat but youre. My 1st 3 d. Printed steak. And survived you ate my the sauce oh sorry. I was hungry of in filming all day. On the 1st step and we think its special in some way so awfully we broke again next year and see if we really get to the next level do you think you could make a big steak next im sure this is the be there or at least one on the ground and something that can fill your stomach even here but we dont stop there was about that the boys had better get to work investors are waiting and im not the only hungry one the population is exploding. We keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. Planet is in peril. Now lets face it eating meat every day is not exactly a happy to thats representative of every person on the planet there are many vegetarians and vegans out there some for religious reasons others for the health of the climate what is best for our planet here are some facts and figures. Abstain from meat and save the world forget batman superheroes are vegetarians theyre really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. Vegetarianism has even become a status symbol in many countries but are they really making a difference. Lets look at the data. Livestock farming has a terrible Carbon Footprint look at that 1000000000 cattle worldwide. And raising them produces vast clouds of Greenhouse Gases twice as much as is a myth and biplanes globally. And the industry also uses an amends amount of water around 3000 liters of h 2 o. Go into the production of a single beefsteak enough to take a shower every day for 3 months. And raising animals for meat takes up a lot of space if we all stopped eating it to morrow it would free up an estimated 30000000 square kilometers. Thats an area roughly the size of africa. In all those ways meat really is terrible for the environment but its also relative for example buying an avocado thats been shipped halfway around the world is worse for the environment than buying or steak from a local farmer not least due to the transport involved. So it really makes the most sense to ask where is my food coming from. The. Sea local free range animals fed largely on grass hovan rich the soil with their manure. And thats good for the environment. So much of its even claimed that free range cattle could actually help slow local warming. Water consumption in every area of agriculture depends largely on the farming methods being employed in the arid regions of chile for example where many avocados are produced it takes around 320 liters of water to produce a single fruit thats not exactly low impact agriculture. In other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe its time to come up with another category of environmental heroes no less meat to terry on. Ok so being a vegetarian for some 30 years now doesnt automatically make me an environmental hero but it makes me a pretty atypical german people here simply love their meat and sausages and thats part of their staple diet but here to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to neat lists will be quite a challenge. Around and sizzling straight off the grill. And orwell smokes this is the way germans like their meat and they do like their meat. Pleasures approach to me just part of our food our nutrition you know thats the way its always been most of the. Germans consume almost 60 kilograms of me to gear on average thats considerably higher than the world average of 34. 00 kilos. But even in the land of the curry vorse things are changing. Consumers are chewing over the idea of going meat looks to back Animal Rights Environmental Protection and health take this green food truck at a Farmers Market in cry board its sausages are oddly angular theyre made of tofu. And this man is sampling them for professional reasons hes head of sales for the company that makes the tofu. And i think its a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon but some call it a gret effect and people are questioning their Consumption Habits and plan proteins are a big opportunity to do this and we see that in the rising hunger for tofu will spike. Real diggins make up just one percent of the population in germany the proportion of vegetarians is somewhat higher between 6 and 10 percent but the biggest change is in a 3rd of the population who say they intend to eat less meat. This is a new target group for traditionally meat centric fast food chains mcdonalds for instance which has nearly 38000. 00 outlets worldwide launched a new product in germany this year. Alongside the 40000. 00 tons of meat that the hamburger. Giant processes every year in germany alone it now offers a vegan burger as part of the standard menu. Its fried separately for Meat Products so it is officially begun. What does it consist of we wanted to know. Emphasis on picky its a pedal based on saw and we thought that looks very neat like and has a relatively meat like taste a lot to expect it is i suppose customers have asked for it 10 years ago talk to them i could have made it sooner. Today the stage seems to be set for meat that isnt meat. And that has turned soit from the villain of the piece to a star among crop plants. Its so protein rich that its far too valuable to be used as animal fodder. Here soybeans are being milked for use in tofu. In the next step will be he says and press to create a mass that can be seized and informed into any shape. And im thinking of your mom obviously a boy in the beginning our company developed our own tofu sausages to allow people to make an association with something they already knew that you want to make it easier for them to switch. Banks and other things but now its important for us to develop foods are distinctive and became dean i can stand despite. What does a plant based substitute even have to look like meat thats still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. Thats far less than it could given the current jump in demand. Put it Certified Organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. Also the sorts of sawdust this moved along on for the major is the motherland or the mother continent for all kinds of soy products that people i miss them feed on tofu is one of the many varieties and side feeling tofu has been eaten for centuries there so it pretty much has the stages of a food staple fish but its often combined with animal products tofu and fish or tofu and meat are a matter of course in asia its in austin said president bush. In fact the meat portion in asia is getting bigger and bigger in china for example theres a direct correlation between Meat Consumption and Economic Growth the more money people make the more meat is on the table chinese per capita Meat Consumption has already surpassed that of germans. As a result german pig growers are exporting their surpluses to china while his home there are more and more flexitarian are semi vegetarians theres a few dollars. I dont eat much meat. Maybe once or twice a week but not watch more 5 hours of or. Less meat a small but potentially Healthy Development for individual consumers and the global climate. To think that when i ate out i used to have to explain that chicken or fish does not fit into a vegetarian diet. How times have changed now one of the big players joining the club is nestle the conglomerate is investing in meat replacement products on a grand scale we caught up with Christian Adams marketing director off nationalise vegetarian and vegan unit to find out more. This leaves and this ladys controversial it has lots of brands and makes a huge range of products even from what was a supermarket here in frankfurt only sell stuff made by nestle now its getting into beacon foods has that going to go to that. Criticism of nestle has focused on various issues including its use of scarce Water Resources and its indirect involvement in the clearing of tropical rain forests. It doesnt cut down trees itself but it does buy lots of palm oil from plantations on the land. The swiss giant wants to be seen as benevolent not a force of evil that is perhaps one reason for its new concentration on plant based foods Christian Adams is the public face of garden gourmet nestles vegetarian and vegan unit it has recently developed soit based mince meat. For i think. We already saw a boom in alternatives to meet several years ago but then it faded do you think itll be different this time just as much most of the critical if you got the quality of the product is much better now back then when you say a tofu sausage at a party it didnt taste of much on the consistency wasnt so great either because of the content but its not todays products but for example the really not so different from their meaty counterparts. We think people will accept them. Like 1st began bowling days. Its very salty. Thats good. But its still not like meat. Nestle spent years developing its vegan mince burgers and meatballs its an investment it hopes will pay off. I was doesnt cost as much as mince because it is what it costs more in germany the recommended retail price for a 200 gram pack is 3 euros 49 depending on the quality mince meat costs between 6. 00 and 8. 00 euros a kilo so yes it is a bit more expensive. For many nestle is still one of the major bad eggs of the Food Industry this press so coffee pods and drinks bottles generate vast amounts of Plastic Waste 1700000 tonnes in 2017 how is that compatible with nestles efforts to be seen as a force for good because this is often times in which people associate be good with eco friendly and good for the climate and the nestle still makes lots of products that arent so green. How do you deal with this image problem you know for the few good things. That mr. Mr schneider recently said that nestle is committed to. 0 net Greenhouse Gas emissions by 2050 all parts of the group and to do better for the sake of the environment of course that is quite a challenge to our data brandon still sell meat but the trend is certainly towards plant based products to focus and it started off to a tangent with. The idea behind the garden gourmet brand to create some distance from the nestle brand for marketing purposes. As a beautiful 100 its no secret that its belongs to nestle it says so on the website and on the packaging. Yes and no doubt some people who arent exactly fond of knowsley probably wont buy the products but ultimately its the quality of the product quality that will determine long term whether they sell or not london or. This Company Canteen already serves the meatless meat. Major players in the Food Industry such as nestle could do a lot for the climate if they thoroughly change their ways but time is short on the changes needed are great. And as in many sectors its rarely the big players that initiate change its the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a 1000000000 base company is investing and startups to bring about what it calls the food revolution. A german can be a manufacturer of coffee is that started a Venture Capital fund in downtown berlin the family owned firm hope scotches green food will encourage hip sustainable Nutrition Trends and make money at the same time as a. Mango coconut milk banana vase or a lemon juice or all the powder like cold pressed not to pasteurize by heating the innovation in the sector is the pressure and so heres the worlds 1st getting ready to eat a bowl. The manager of the fund whos been a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly bacon chips without pork or hemp bars and shes prepared to invest between 200002 1000000 euros and this might it may sound the knol but especially for investors from the tech side the taste has to be top class in the food sector if the taste isnt great you wont get customers coming back for more sometimes we get companies with great ideas that take plant based issues or meat alternative seriously but then the product doesnt taste good. Kids are growing market sales of vegan and vegetarian products are rising significantly in germany 28000 the market was worth over 1200000000 euros. Touches green food has so far invested in 8 startups among the firms theyve invested in is the porridge maker carter. Have. Actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st healthy. Breakfast to go on the market yes. It marked in 2014 on a schubert open for lins 1st part bar with 2 friends they wanted to offer Something Different from the bakery chains and i thought its always easier to sell something with meat a breakfast with ham will sell people want that but there are enough existing concepts that offer it already we dont have to. 40000. 00 portions of powerage across hoffer counters counters every month odes fruit and nuts are challenging meats dominance. Thats when we started we renovated a small kebab shop that we scraped all the fat off the walls and said lets start our parts business after a few months we took part in an Accelerator Program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms with a few Food Companies we were one of them and they were impressed by our part we operated a pup location in berlins main station for 6 weeks and it went incredibly well for us but their concept is simple take the old set of been in europe for centuries and add different toppings and fruits. When under schubert and her cofounders were given the cash injection from cottage is green food they made the leap to become a chain. There porridge can now be bought in 5 german cities and 2 more will follow in 2019 this poses new challenges for the berlin startup. That its more difficult because were reaching many more people image Quality Assurance is more complicated so as packaging were mainly a take away business. Sustainability and packaging is a bit of a contradiction of pick although you could bring your own container and get it filled with these questions keep coming up and we try to find the right answers and keep on growing him. You know if its about not also by then selecting. The good food theres now a trend in german cities this shows where most begin food stuffs are being rolled out 15 percent of Global Market launches take place in germany closely followed by the United Kingdom in the United States in spain and france its only 4 percent so a market for wealthy countries but there is more to it if anyone can assist i wish there was wider awareness of the relationship between nutrition and the environment but such an important point and we need to become more aware of it but i believe were just at the beginning especially in germany and in the United States people are already 2 years further along in terms of consciousness but confession is still. Germany may be catching up fast but for the time being Sustainable Food trends remain a nice market for young and well heeled urban foodies. Well maybe one day more people here in germany will catch up with us. Tasty thats all for today i hope you enjoyed the show you can always look as a on line on a social media thanks for watching see a 2nd. Get. Into the conflict zone tim sebastian. Even before the coronavirus pandemic lebanons economy was plummeting through the floor joining me from beirut this week is the countrys foreign minister not see fit to. Negotiate so just me for systems for guarantees good news keep fit his government is any better than the previous was slow for 30 minutes to the. Terror cina a popular coastal vacation city in italy. But how are things there this year the former hotel and Restaurant Owners are concerned the corona restrictions have led to fewer guests and higher costs its not the only place on the riviera thats facing the challenges. Of smoking smoke. Comes the minutes w. Residents some. Cities will sink into the same. Time stretches of land will be abandoned. And the water straw is going to. Massive waters are supposed to prevent flooding but the only delay the inevitable. Good. Future 66 meters rising sea levels starts june 5th on g. W. Nor even what do they dream of at night. As cleaners they see the face of horror. Their job censoring for the social media industry. In the uk there are thousands of socalled content monitors day for day they screw up terrifying images from Online Platforms some car Research Jobs for starvation wage the strain is enormous. The cleaners are sworn to secrecy they are not allowed to talk about their work. And no one asks how many are doing. I quit. I need to stop there something warm up in. The cleaners social media shadow industry starts to names on g. W. The but. This is either your news live from berlin morning the data tenement square huge crowds in hong kong defy a ban on gathering the whole vigil for those killed in the massacre 31 years ago beijing wants to impose new measures or broken hong kongs freedoms also coming up coming back from covert germanys governing coalition approves the largest economic stimulus package since world war 2
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