The world we live in is noisy sound is everywhere even in business in fact sound is business and thats our topic today on mate good to have you with us if you live like me next to a busy road youll know the frustration of having to cope with noisy costs passing by night and day but maybe just maybe theyll be a time when all those noisy engines will be replaced by electric vehicles but what sounds like a blessing could actually be a curse because electric vehicles also quiet pedestrians and cyclists contour them coming and thats dangerous and that is why the e. U. Is requiring an acoustic warning device leading it to design us to come up with a fake yet authentic sound. For sound designers Combustion Engine noises are as complex as symphonies. And they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. When did you know were going to sit at the mating call of a stag. This country or a tiger or whatever is not the chirping of a sparrow. Office mathias sound like that does something to a driver menace said to meet at your bellowing noise that signifies the. Time of greatest does this buzzing sound zen india doesnt have such an immediate and powerful impact and moved on but it could come to signify another kind of power thats expressive in its own right under the power didnt we dont the challenge is to develop that power for electric cars to shauns we elect to move iti it. Disempower. Car dealer benyamin dad it says a timid buzz just doesnt do it for him he loves the full throated growl and roar of 500. 00 horsepower. Fuel. Thats just part of it for many people with. Big engine and big sound great sound lights off that means performance passion fun behind the wheel when everything good and exciting about driving as you head into the sunset in your sports car to move on and going for it. But how can a lector vehicles be fitted with a truly authentic sounding fake sound. In this were going 151617 kilometers an hour the noise is minimal im going to tweak the sound quality it. Just boosted the higher frequencies. A new e. U. Regulations says new electric cars will have to be equipped with an acoustic vehicle alerting system which makes a sound at low speed entering reversing the. Woman its not that the e. U. Wants to make the world sound better and cooler for us all its about safety you have to be able to hear if an electric car is just 10 meters away heading at you or 20 kilometers an hour. And the sound has to be distinctive and easy to hear those fish kind of. Sound design or just want to shape the experience of those inside the car as well as outside its also about branding. Just bob im 50 years ago most cities had a special distinctive sound and it had to do with the substance of the cars the sound was authentic just like it also came to stand for stability and safety those times over now you can fake everything so you keep wondering does anything actually sound like what it really is just. Driving pleasure reliability safety all that has to be suggested by the sound of a car. But i think theres a lot of research being done in this area and what they always find is that people customers car buyers what a car does sound like a car thats part of the culture thats what theyve learned. To bagel ounces. So when an electric car set soften the future it might sound Something Like this. But sound designers think that wont be the last word in the matter they 1st see further developments. Going to the next generation wont care about cars making sounds like Combustion Engines once there are only electric cars on the streets they want to expect any extra added sounds that just wont matter. So we can start over with fresh ideas. Why shouldnt a chorus sound like a flying saucer for example or anything else one might care to dream up ready. We can all get rather interesting. Just before i still consider the sound. Sound is everywhere and affects us whether we realize it or not i mean it sounds pleasant and soothing like birds singing. Laughter. And of course iraq sling wind and now others off far far less appealing sounds like silverware scratching across a cotton plate screeching shot across a black coat or the relentless noise of traffic. Well for better or worse was surrounded by sound so lets find out more about how it affects us. Setting the tone how sounds affect us. Whats that noise its a faulty washing machine. Is never switched off they can perceive frequencies between 20 and 20000 hertz even when were sleeping that can alert us to potential dangers. High pitched sounds like chalk squeaking on a blackboard put our teeth on edge whereas the lapping of waves is coming. Business also seeks to exploit the powers of sound and music influences are subconsciously triggering emotions about is a good music also good business. We tend to Linger Longer in Department Stores and are likely to buy more if we hear slow peaceful sounds but not every type of music has that effect the music has to appeal to us personally the ambience apparently were more likely to buy french wine if we hear french music playing. According to another study we spend an average of 6 euros 75. 00 on wine when we had Classical Music while will only pay an average of 1. 00 euro 95. 00 if pop music is play. Because we dont buy more bottles. From playing sounds people rubbing their hands together or drumming on tin cans accompanied by whispering voices. Some people say any s. M. R. Videos on youtube calm them down or make their scalps feel all tingly. Some fast food outlets or do it yourself stores have already used these kinds of videos in advertising campaigns. And by the way researchers say dairy cows produce 7. 5 percent more milk when beethoven is played to them than when no music is played. Whereas popular music for example seems to cut normal yields by some 2. 5 percent. Another study indicated that sounds can even change the way swiss and the ages choose exposed to hip hop was judged to be the funkiest. Funky cheese thanks to hip hop music who would have thought so sound can be used to guide our behavior manipulate our consumption and maybe even make us what productive and sound can wholesome be used for people sensation a case in point is the brain tangle known as a s m are all autonomous same story rhydian response that is apparently triggered by certain audio visual content s m r videos are huge on the internet and its a trend to the shows no sign of slowing down. More than 13000000 videos that revolve around one thing. Listening atheists and more stands for autonomous sensory meridien response its that pleasant scalp and spine tingling sensation that he has a more videos try to stimulate more than 260. 00 or uploaded each day many viewers say they find them relaxing. This is 34 year old you tube or dennis holder in his videos he mostly eats. Guys. To preach this earth. Hoodlums previous business and comedy you tube channels didnt really take off. With 2 but eating on camera got him a following his videos last roughly 20 minutes people watch him eat to help them fall asleep and some other folks want to try to force their current as well 20 years ago i couldnt have imagined that you could watch other people eating and find it relaxing because most people watch it to relax sometimes i find this combination a bit bizarre because eating noisily is still frowned upon in the western world thats why i find it bizarre but really funny thats why im sticking with it. A yes more videos have been around since 2010 but search inquiries have tripled since 2015. 02 believes interest will continue to rise his top videos have over 90000 views clips that show him eating german classics like sausages are most popular and they help him stand out from the crowd. You can see it in the you tube analytics many new scriber is find out about me because of sausages here in germany were famous for our sausages and ive already had comments like wow your sausages must be made of plastic they make such a snapping noise. But its not. The Advertising Industry has discovered a s. M. R. Videos as a Marketing Tool firms like kentucky fried chicken. I hear. And german Hardware Store chain hornback use them some last up to 40 minutes. In the world of a. S. M. Our food videos solids dont tend to go down such a treat hearty fatty fare is the real click bait totals channel which has been up for 2 and a half years has 17000 subscribers and no us counterpart has reached out to him so if you want your channel to grow on you tube cooperation is pretty important i made a video with someone from the us. She has around 700000 followers and obviously some of them will end up viewing other videos of mine look at your i do with. Denis hodell has acquired hundreds of extra followers through the collaboration he hopes hell be able to make a living from his channel. Next. Sleep. Dont sleep just yet sound and music half long driven Technical Innovation one of the latest and most Popular Online platforms is take talk video sharing app can be the gateway to success for musicians but it also collects a lot of user data still nothing stands and the way of progress. Ringback its. Old. With many snippets like these take talk has sent the music world into a spin. The app allows you to music videos and. Singing you can do anything with it. With almost 740000000 downloads in 2900 is now the worlds 2nd most popular. Talented musicians it offers a huge opportunity like a 24 year old rapper from braman his song over those went viral on the platform. The guy contacted me and instagram and said hey your song overdose when we could leave viral on to talk talk wasnt really on my radar so i dont load it and saw 30000 videos with my song i got thousands of inquiries from labels and it broke the 1000000 mark on spotify. 600000000 views on take talk and 6000000 plays on spotify. Universal music now hes hoping to match these numbers with his new song. I used to release something every 2 or 3 weeks because it didnt really need to be perfect. When i finished a song i just wanted to get it out there 2 or 3 weeks later come out with the next thing. But now i. Focus on quality and that takes a lot more time than. Only a handful of other artists have achieved similar favors like x. With old town road. Brown with figured out there are. They all went viral on tick tock and became stars. I really would have liked to talk to someone at a big music label like warner or sony because surely they must be looking at to talk to increase their Digital Sales no one buy c. D. s anymore but sadly they werent really open to discuss their strategies so instead i asked around in the german Music Industry association. When a new player appears on the market its often a small startup that finds a new and exciting way of distributing music then people meet and talk about it. Everyone wants to be the 1st to really grasp what its about Companies Get very interested in it. And then the market has to agree on a price because music has a value and a price and for Music Companies digital earnings have become their most important source of revenue. And thats why theyre defending it. Using industry 1st started making money from streaming in 2005 and profits continue to grow 10 years later turnover had reached 2600000000 euros. It was almost as much as all other music formats put together. Digitalisation isnt something that he would cheat once and for all and then say thats done weve gone digital its an ongoing process we live in a world where people are now thinking about how to link Virtual Reality and music. More expand the possibilities of music listening there are still many avenues to explore. For the moment the latest digital craze take stop and. Thats despite cases of political censorship and fears about Chinese Government access to user data. There are actually 2 versions of to talk and one is only for china its called subject even stricter censorship and the tick tock we know in the rest of the world take talks only. Streaming service in india and indonesia in 6 days it had more than 100000 downloads but doesnt want to produce his music specifically for digital platforms. Of course you can create songs made for to talk with a short and snappy intro or heart. Beats but i think you can get any song across on tech talk. Radio i dont tailor my songs to words when i hear a beat i like i take it and make a song out of it. Its that simple nowadays i wonder what be told from the ad you would have done with a tool like to talk but then again the music they composed was meant to be played in concert halls designed to carry the sound all the way up to the gallery but one thing is still true today the right sound makes all the difference. A busy more with stores and shop is and they make plenty of noise it is pretty loud in general and theres room. For help. Its too loud too much sound as reflected for me it feels overwhelming. Durk noise listens for a living a physicist advises builders an architect on all things acoustic for example on how to lower noise levels. In a Historical Context people always interpret noise as trouble right somethings going on dinosaurus coming or a volcano is erupting it causes an instinct to flee to cape town when its really noisy we have these associations with pressure with a stressful situation. Searing airport in switzerland is pretty noisy at least for the people who live nearby but inside all is calm and quiet acoustics were taken into account in the airports design with the key concept as isolation there are several layers of glass built in here one after the other and taken together they provide a very high level of sound proofing inside you really arent subjected to any adverse of facts from the noise levels youd hear outside. But what about the more than 13000000 people who stream through the airport every year surely they make a lot of noise. The ceiling is clad with sheets of metal and some of them are perforated those perforations allow the sound waves to be absorbed to be extinct. The quiet atmosphere pay solve the more comfortable passengers feel the more likely they are to open their wallets. And like many other factors in airport planning acoustics play an Important Role in security. We have a loud speaker system that 1st and foremost has to issue clearly understandable announcements this device here represents the human ear was or has. Got. You know. How well current nouns mintz be heard there are ways to measure it and operating permits for an airport is only issued when it meets criteria set down in whats called the speech transmission index. In airports the goal we shoot for is 70 percent when you measure here you see that the value actually exceeds that by a little bit in. Syria airport is just one of noise projects hes also been involved in planning cutters National Museum as well as a stadium in brazil and a concert house in israel. The field of acoustics is booming demand for expertise is on the rinds still. This i think that how a room is perceived has grown in overall importance in the last few years visual characteristics still have to be harmonious theres no question that still an architects primary business but air quality temperature and acoustics are also now key aspects of room design. This is especially true when music is involved. In the past ok stations had to calculate complex models a concept. But today computer programs can tell them what a performance will sound like from any seat in the audience before construction even begins. To militarize will become a simulation programs that are used everywhere by acoustics experts nowadays have been around since the 1990 s. And they are certainly used by architects in planning large scale project but in many other cases for example in planning restaurants the acoustic aspects are still largely unexplored acoustic. And so theres plenty left to do in the world of acoustic design. Our resident wise enough to guess it is important to take a true break during the working day and he demonstrates the benefits by heading to a tranquil refuge far from the office. Can you take care of their and theyre. Not too sure i can. Conference time. Take a look at their seats i called you back here this needs doing this has to be finished a. S. A. P. They all want something and now i cant read. Whats this i come back. Got up too early i only have breakfast standing as usual. As soon as one thinks down and all this waiting thats how it is all day long you need a break but not in the lunchroom you contradicts that. On that and this thing turn it off really off. Offline get out of the office away from your colleagues guard side kind of call. Yourself 3. Cents your body be present. Be grounded for a moment. Thats good you can do that anywhere. You know you say the company will collapse. No it wont but you will if you never stop. Take a break. The whole day has been like this i dont know why its not my fault. A bit of peace and quiet away from the office excellent advice well thats all for now from me on the rest of the my team thanks for watching. You have in may of 2020 the coronavirus a separated families and friends and old boundaries are reappearing. But despite all of the fears about health and the future there is still hope and in many places a new feeling of connectedness to some kissing on the road to leave 30 minutes one day w. D to know that 77 percent of laughing are younger than 65. Thats me and me and you. And you know what its time all voices was hard. On the 77 percent to talk about big issues. This is where you cut. The 77 percent this weekend on d w. This state of emergency is the new normal. People around the world dark documenting these tragic times the close and personal as the pandemic will allow. Diaries starts maintaining d. W. This is the news live from berlin gives the green light to Summer Travel the block start Cross Border Movement and it looks like millions of europeans can now salvage their Summer Vacation plans what measures are in place to stop a 2nd wave of corona virus infection. Also coming up for you at last the children of turkey go out to play after being locked indoors for 40 days straight due to the corona virus plus the u. K. Has the highest coronavirus death toll
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