Berlin in the final weeks before the election the party. Line advertising about half of their total advertising budget went towards online promotion. Led the digital Election Campaign the last forecasts before the vote predicted a huge loss for his party. In the week before the election we managed to achieve considerable exposure and presence for the greens on social media and on the net in general so thats all and if then i think this last minute swing the difference between the last polls before the election and the actual Election Results definitely had something to do with this increased exposure thats. The green party won slightly more votes than they did in twenty thirteen theyre now poised to be potential Coalition Partners is this success the result of online campaigning political consultant john is here yet is skeptical. Thats mostly about. So far about the effect of digital campaigning is that its very disappointing for Political Parties came past a lot of money in it but the impact is dubious minutes and five. Supporting that opinion a study from the us reports that only one out of two hundred fifty facebook users is influenced by election advertisements the direct interaction is much more successful one out of every fourteen voters can apparently be convinced so knocking on doors may still be necessary but for this election it was given a modern day twist the time that is as this year parties used the Old Fashioned method of door to door canvassing much more effectively and inevitably. In the Data Analysis we used to find out where they had to go which towns and which neighborhoods to reach the right people. To do that the c. D. U. The party of chancellor Angela Merkel used an app the publics responses were digitally recorded to create a general profile the green party also created a voting map to show the past results according to constituency. This is a tool for internal mobilization door to door canvassing people who hang out posters could use it to see exactly where the greatest potential was. Its a way to round up votes on the street and on social media the right wing populist party is especially popular on facebook its official fan page has more than three hundred eighty thousand followers much more than any other party. Leader of the liberal f. D. P. Party also has a considerable Online Presence he seeks to engage directly with his followers the campaign to are also featured plenty of selfies and videos. But can young voters really be reached on line. Stuff from facebook didnt influence may have missed. I already have an idea about who i want to vote for and who i dont. Even know online campaigning has never significantly influenced an Election Year how does he thinks Political Parties wont be able to escape social media. As long as social media remains an important method of communication and still influences daily interaction it will also be important for political communication you have to take your message where the people are. Currently thats on the big social Networks LikeFacebook Twitter and instagram. Twitter instagram. All of the parties still have a lot to learn before they can thrive in the digital age. Shift as better strategy is needed. And now its time for the share to ranking the most attractive cities for startups. In fifth place the swedish capital the viking era is long gone today ideas are forged here the study comes from nest pick an aggregator website for apartment rentals they investigated the startup ability of hundreds of cities the criteria included income social services and quality of life. Friends high pay enough cash for an extra portion of meatballs. For plays goes to. Sitting in a cafe and working away on projects that typical startup picture the german capital is a cheap city to live in and it gives every business idea a chance. Coming into San Francisco not just for hippies but also a huge number of startups that make sense not only as Silicon Valley nearby networking can be this much fun everywhere. Second place helsinki a small finnish capital has around five hundred startups. Maybe thats because employees here get so many Vacation Days it gives them time to glance up at the Northern Lights much nicer than working. And taking the top spot singapore the asian metropolis the start ups are rising like skyscrapers and there must be no lack of staff if they stop the training this young. Guy was the ranking are now. Telling shopping for smartphones Online Shoppers can choose from a wide array of platforms but a business woman in berlin is trying to jazz things up with a new app work has been praised as colorful loud and outrageous. No this is not a music video that youre dancing guys are trying to sell something and this time its that stylish pink t. Shirt. They will believe. You. Its amazing. To me this video is really funny. The press has. Fortunately it sold out so its a very funny video to sell a t. Shirt. From berlin offers second hand clothes and original creations plus it tells a story in the process mellie created the app in twenty sixteen as a mix of ebay snap chat and you tube. Now to see. How children and teenagers in particular use their mobile phone use how they create videos on snap chat instagram and so on and then i thought this is how telling shopping should look before shopping all seem. Like this eighteen year old who calls himself the prince of passion targets the age group of fourteen to twenty two. Years from now and as you say i still have one sweater from the first collection you can have it. But be quick. The app works like this users can Record Videos and choose music themselves and then apply virtual stickers sales video done. Is aimed at both businesses and private sellers there are bigger brands on the platform but most users are young people over fourteen. Im thrilled by the entrepreneurial spirit that these teenagers have spirit. How we already have friends on our platform that have fifteen year olds as the c. E. O. To shift their form from stillness. Is funded by investors Melanie Moore won them over with her business idea. So far neither individuals nor businesses have to pay a fee and the shopping app is free to download. So if youre feeling the urge to sell a thing or two why not get involved. Make sure its as a fun way to shop online. Now short and sweet to shift snapshots. Riding a motorcycle without a helmet thats not cool and this model can do more than just protect your head across helmet connects to your smartphone a built in camera works as a real view mirror so the right always has a full view. Company develop a smart and its finance private crowdfunding platform kickstarter. You can access the most important features of a smartphone with gestures and voice commands like a. Answering calls listening to music and navigating the road stays visible through the integrated display in the helmet but dont get distracted. The smart helmet can even minimize surrounding noise but at fifteen hundred euros it doesnt come cheap. That was the snapshot do you want to find out more about the Digital World then check out our Facebook Page d. W. Digital. Youll find out all the latest news and trends as well as interesting apps exciting gadgets and even tutorials and of course all of that shift reports are there to. Like us post your comments give us your opinions add d. W. Digital. And as always weve shipped through the exit internet find of the week today alone in a museum. You have to be really quiet or the unusual shapes will disappear again three d. Illustrator jack sacks makes colorful figures wander through the tate britain museum. Past the english animated taken to many psychedelic mushrooms and where else do all the cabbage heads come from theres just no end. In. The oriented reality trip through the old London Museum is full of surprises. British powered person would have been thrilled with all that was a likes. Coming up next week. You normally find birds tweeting in the branches but now a belgian researcher is getting the trees themselves on twitter the plants are fitted with sensors to get more information about the effects of climate change. Tweeting for science next week on shift. I pick up. The bundesliga lights. Neighbor cars and turn things around coming from what theyll downtown rashness that. Sense tower defense blah blah blah the goldwing de france for. Thirty. Dollars. Expecting visitors. Isnt silly this is not every day you boys in the house night is the news. Kim envy gods house of music stores up close personal and unplugged. Night groups starting november third down d. W. Tells us starring stories told it makes us laugh. And cry love triangle and smile. Magical images and emotions come out. I. Know. Every weekend on d w. Quadriga and the International Talk show. Opinions. Arguments analysis. For journalists discuss the topic of the week. With. Quadriga on. Going to the w. We speak your language our spanish program. Only this will inform us of what mr and i can later always close to the action but im not part of the cobol get around the clock and get that up to the minute news and opinions of the background to political developments. D. W. We bring you more of the oil. Money cant find enough. Candidates german spend two hundred forty Million Euros a year in search of a partner. And thirty percent of them now find their partner on line in. The business and love our special focus on made in germany starting october twenty fourth on d w. This is daily news life from berlin germanys new parliament opens with a new president both guns joy but is likely to have a say some stormy debates in the new assembly with a right wing nationalist step