Shaft living in the digital age. Coming up the best cities for startups and unconventional sales up and museums with virtual art but first. Winning votes on the internet these days Election Campaigning also happens online Political Parties use social media to try and sway voters but all peoples decisions actually influence this way. Germanys green party coordinated strategies for their most recent Election Campaign here at the headquarters in berlin in the final weeks before the election the party. Line advertising about half of their total advertising budget went towards online promotion. Led the digital Election Campaign the last forecasts before the vote predicted a huge loss for his party. In the week before the election we managed to it. Considerable exposure and presence for the greens on social media and on the net in general so. I think this last minute swing the difference between the last polls before the election and the actual Election Results definitely had something to do with increased exposure. To. The green party won slightly more votes than they did in twenty thirteen theyre now poised to be potential Coalition Partners is this success the result of online campaigning political consultant your highness here is skeptical. Thats what. We have so far about the effect of digital campaigning is that its very disappointing for Political Parties past a lot of money in it but the impact is dubious minutes and. Supporting that opinion a study from the us reports that only one out of two hundred fifty facebook users is influenced by election advertisements the direct interaction is much more successful one out of every fourteen voters can apparently be convinced so knocking on doors may still be necessary but for this election it was given a modern day twist. This year parties used the Old Fashioned method of door to door canvassing much more effectively and inevitably. In the Data Analysis we used to find out where they had to go which towns and which neighborhoods to reach the right people. To do that the c. D. U. The party of chancellor Angela Merkel used an app the publics responses were digitally recorded to create a general profile the green party also created a voting map to show the past results according to constituency. This is a tool for internal mobilization door to door canvassing people who hang out posters could use it to see exactly where the greatest potential was. Its a way to round up votes on the street and. Nonsocial media the right wing populist party a. F. D. Is especially popular on facebook its official fan page has more than three hundred eighty thousand followers much more than any other party. Leader of the liberal f. D. P. Party also has a considerable Online Presence he seeks to engage directly with his followers the Campaign Tour also featured plenty of selfies and videos. But can young voters really be reached on line. Stuff from facebook didnt influence me so this is i already have an idea about who i want to vote for and who i dont. Even know online campaigning has never significantly influenced an Election Year how does he thinks Political Parties wont be able to escape social media. The longer social media as long as social media remains an important method of communication and still influences daily interaction it will also be important for political communication but you have to take your message where the people are. Currently thats on the big social Networks Like Facebook Twitter and Instagram Facebook or twitter instagram. All of the parties still have a lot to learn before they can thrive in the digital age. Shifts as better strategy is needed. Than now its time for the shift ranking the most attractive cities for startups. In fifth place the swedish capital the viking era is long gone today ideas are forged here the study comes from nest pick an aggregator website for apartment rentals they investigated the startup ability of hundreds of cities the criteria included income social services and quality of life. For its high pace cash for an extra portion of meatballs. Ballplayers goes to. Sitting in a cafe and working away on projects that typical startup picture the german capital is a cheap city to live in and it gives every business idea a chance. Coming into San Francisco not just for hippies but also a huge number of startups that make sense not only is Silicon Valley nearby networking can be this much fun everywhere. Second place helsinki a small finnish capital has around five hundred startups maybe thats because employees here get so many Vacation Days he gives them time to glance up at the Northern Lights much nicer than working. And taking the top spot singapore the asian metropolis the start ups are rising like skyscrapers and there must be no lack of staff if they stop the training this young. Guy was the ranking are now. Telling shopping for smartphones Online Shoppers can choose from a wide array of platforms but a business woman in berlin is trying to jazz things up with a new app work has been praised as colorful loud and outrageous. Right. In the know this is not a music video that youre dancing guys are trying to sell something and this time its that stylish pink t. Shirt. I bet you. Its amazing. You have led to this video its really funny. The press has. Fortunately it sold out still its a very funny video to. Your mind he should know. The app from Berlin Office second hand clothes and original creation plus it tells a story in the process. Created the app in twenty sixteen as a mix of ebay snap chat and you tube. Now to d. C. We saw how children and teenagers in particular use their mobile phones how they create videos on snap chat instagram and so on and then i thought this is how telling shopping should look before shopping all seem. Like this eighteen year old who calls himself the prince of passion targets the age group fourteen to twenty two. Years from now i think as you see i still have one sweater from the first collection you can have it be quicker. The app works like this users can Record Videos and choose music themselves and then apply virtual stickers sales video done. Day is aimed at both businesses and private sellers there are bigger brands on the platform but most users are young people over fourteen. And i have been. Thrilled by the entrepreneurial spirit that these teenagers have spirit. How we already have friends on our platform that have fifteen year olds as the c. E. O. To shift a form from stillness. Yet he is funded by investors Melanie Moore won them over with her business idea. So far neither individuals nor businesses have to pay a fee and the shopping app is free to download. So if youre feeling the urge to sell a thing or two why not get involved. Be sure its as a fun way to shop online. Short and sweet to shift snapshot. Riding a motorcycle without a helmet thats not cool and this model can do more than just protect your head the crossed helmet connects to your smartphone a built in camera works as a real view mirror so the rider always has a full view. Japanese company develop a smart helmet and its finance five a crowdfunding platform kickstarter. You can access the most important features of a smartphone with gestures and voice commands like answering calls listening to music and navigating the road stays visible through the integrated display in the helmet but dont get distracted. With can even minimize surrounding noise but at fifteen hundred euros it doesnt come cheap. That was the snapshot do you want to find out more about the Digital World then check out our Facebook Page d w digital. Youll find out all the latest news and trends as well as interesting apps exciting gadgets and even tutorials and of course all of that shift reporter there to. Like us post your comments give us your opinions added w digital. And as always weve shared through the exit internet find of the week today alone in a museum. You have to be really quiet or the unusual shapes will disappear again three days illustrator jack sacks makes colorful figures wander through the tate britain museum. Past the english animated taken to many psychedelic mushrooms and where else do all the cabbage heads come from theres just no end. There. The old man did a reality trip through the old London Museum is full of surprises. British poet Percy Shelley would have been thrilled with all of i was a light. Coming up next week. You normally find birds tweeting in the branches but now a belgian researcher is getting the trees themselves on twitter plans off fitted with sensors to get more information about the effects of Climate Change tweeting for science next week on shift. Climate change. Waste. Pollution says. Isnt it time for good news go out africa people and projects that are changing our environment for the better its up to us to make a difference lets inspire shut. To go at it go be environment magazine. Long d. W. Sustainable protection for the earth ideas designed to preserve our ecosystems and they exist around the world. Global ideas takes the next step protection for our planets biological diversity trailblazing projects. D w dot com slash global ideals. Oh. Well rick. The wrath of. The russia. Im. Out. Of the cold. War my i was. Over at the morgue and. This is the w. News live from berlin tonight bangladesh asking the world for health as they wrote him muslim exodus from myanmar approaches a Million People refugees does
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