Detroit-based Signal Advisors Raises $16 Million to Build End-to-End Platform for Independent Financial Advisors
April 22, 2021 [DETROIT, MI] — Signal Advisors, a tech-enabled distributor of annuities and life insurance, today announced a $10 million Series A led by General Catalyst, which closed in December 2020. The Detroit-based fintech startup also finalized a $6 million seed financing round in July of 2020, with participation from Detroit Venture Partners, Ludlow Ventures, General Catalyst, Mercury Fund, Annox Capital, SV Angel and others, raising $16 million in total to build out an end-to-end platform for independent financial advisors.
Signal will use this new financing to invest in extending the platform from a specialized platform for annuities, to a true end-to-end platform for the independent financial advisor.