him named time magazine's person of the year for 1999. but many industry analysts and investors were still skeptical. >> i own about a hundred shares of amazon.com. and i was wondering if you could tell me exactly what it is i own? >> if you they that e commerce is going to be a big deal in the long-term, then what you own should be very valuable. >> amazon came out of gate as a very hot stock. it was stratospherically high. being shorted by a lot of old fashioned business people who didn't think it was worth the price. >> and when an industrywide disaster started to unfold in may 2000 it looked like the nay sayers were right. >> what they are already counting black friday they are counting the damage on wall street tonight after investors