is made entirely of recycled glass. >> we don't make just the pieces we have been making 30 years ago. we make really killer new mod pieces, we make pieces inspired by nature. >> annie's daughter ava who manages the company's store say there's dinner ware people can buy for themselves or things like cheeseboards to give as a gift. >> my generation we are used to seeing fine china and older pieces we may not identify with. annie glass has something to identify with. >> a new tag line, sustainbly hand crafted in california speaks to the 90% of the work done by hand. and annie introduced a new logo. >> the fact that these are handmade completely here in california, not parts coming from other places and just assembled here. you know, all of those things, we were not telling that story. >> getting a team to accept any change is a challenge. and in this case, not everyone wanted to be a part of the evolution. >> actually, we lost an employee