analytics, all the targeting, we ran all the digital campaign. >> we should note cambridge analytica insists there is no suggestion of any wrong doing by the company. in a statement they called the statement that they won the election for president trump, quote, patently absurd and they have suspended knicks end up ing a full investigation. kylie morris is washington correspondent for nbc. kylie, it's great to see you. can you underscore for us what this latest round of videos that you all have published, what should our top takeaway be? >> i think the top takeaway is here we have this company that was, you know, a key part of the digital operation for the trump campaign. they were based in the mothership of digital management of the campaign. their targeting was used in the final months to make sure