walled paper cups. you would think something fairley innocuous as this would pass, but consumers are up in arms here. it's sparked something of a kind of firestorm on social media. it's fascinating. consumers feel very, very strong about this, especially those in new england who use the styrofoam cup as a kind of kuzi to insulation an iced coffee or an iced tea, whatever it is they like to have. would have thought the simple solution is to have a little eski, which is your own flask which keeps things hot and cold. but, anyway, that's just me. >> maybe dunkin donuts would just create a little eski for everybody and hen the people -- >> there's a business solution there. >> a good business solution that people are up in arms about it. they will have their cake and eat it, too.