merriest place to be all year long. >> 27,000 people came through the store in one day. >> the town is home to the world's largest christmas store. >> you can just come in and kind of lose yourself and enjoy the christmas spirit. we want them to feel the joy of christmas, whether it's january, july, december. >> bronner's christmas wonderland has an area the size of about 1 1/2 football fields filled with trees, lights, nativities, and ornaments of every size, shape, and color. >> we have over 50,000 different things that we sell here in our store. my father wally would always say, it's up to you to come in and how much it costs to leave is up to you. >> wally bronner started the business in 1945. his son wayne now runs it. >> i got to be the ceo when my father passed away. i had the most gray hair. i went from taking care of white tail deer to taking care of rudolph. >> the business had humble beginnings. wally originally made wooden
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