product, which was a table and four chairs and put that on amazon. within a day they had to take it right back down. they immediately sold out of inventory. for them, it was a huge learning process. >> but the beginning of that story is something that anyone would dream of, right? of course, they had to take it down and learn, but the idea they sold so many first, how did they do that? >> how did they do that? fabulous question. so first and foremost, they actually looked at the back end of their data on their web store to understand what products were already selling really, really well there. then they did some research over on amazon. so the sellers that sell well and kwquickly on amazon are the ones who do a little bit of research beforehand. it's a competitive market no matter which industry or vertical you're selling on amazon. amazon has a bunch of tools that can really help out with this. so in the same way as google has an algorithm, amazon has an algorithm as well.
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