>> i typically will advise my clients to try and build their lists organically so they can do that through their social media following, they can do that by -- even their e-mail signature line that they're using for their one off communications, certainly at different types of trade shows, you can build your list that way, speaking, there are lots of ways, text to join, even an opportunity now to allow people to use their cell phones to opt in to your e-mail list. >> and how big should your list be when you start segmenting? when it's small you don't want to waste your time doing too much segmenting, now it's time to give different messages to different people? >> you can start seg meanting from day one, from day one. if you already have any type of crm or just using outlook to house all of your e-mail addresses, however you've got those list segmented there you can export them and import them right into your e-mail provider. even when people are opting in on your website, you can let
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