customers through the door in anticipation of the holidays being a great time to sell to them. >> absolutely. the earlier you can capture your customer's dollar the better pep then you don't have to worry as. maybe by small events. book before it gets crazy around the holidays. a book signing, local celebrity. all of that allows people to come into your store, relieve before it of anxiety when it tkpwetsz deeper into q4. >> what about partnering with people? what kinds of things can you set the groundwork for now? >> you need dates right, times right, marketing on both sides. august september, september, who has a really great social media presence and how you are going to tease customers to come in for the event or whatever you're collaborating on. >> what other things do i need to be thinking of today that i
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