line of handles that say a novice brewer can come in and say i want that handle, that suits me. or maybe i want that handle but this changed a little bit. >> customers know they're being heard, steven has a standing order, but he can always call with a request. >> he'll go out of his way. i think that's typical of a small business person. you know, your customer comes first, and he'll spend the extra time to go out of his way. i'm not talking about hundreds of tap handles, if i need ten, 20, he'll supply them. >> with customers nationwide, mark said the company has reimagined its production by becoming more efficient. >> more orders than we ever had, so it was really by necessity to get it done and really keep from banging our heads against the wall. >> staff has increased. when necessary, manpower can shift. >> we really sort of compartm t