but getting the attention of the genel public is not so easy. that's w jim and megan put some much effort into creating a catchy name for their line. >> we rebranded them citrus lime. >> while both morro bay avocados and citrus burst limes were getting good traction, there was still a problem. they found that anytime they wanted to launch a new product, they would have to create a whole new brand which then required a whole new meeting with the store buyers to sbrus introduce it. they discovered that if they put everything under one snname, shamly farms, they could get a lot more bang for their buck. >> i knew they had more items in the pipeline so shamly farms needed to be on everything. i encouraged them to think about that. >> i was telling the right story about the products we were

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