>> internet fame has often been the main reason for posting these videos, but there was another motive behind this one. advertising. >> can i have my phone back? >> no. >> it turns out the series of videos was a campaign for a wireless headset provider. most people don't know that. that's the best part. most people watch it and think it's an amazing video and share it with somebody. >> as you know from the first of july, you're not allowed to talk on the cell phone. >> i can't hold onto the phone in the car. it's ridiculous. >> parrot is the world's largest manufacturer of hands-free car kits, and we wanted to show how complicated and inconvenient and sometimes even dangerous it becomes to talk on the phone and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there's an element of reality to it. >> pull over. get out of the car. i'm driving. >> hold on, hold on. >> get out of the car.
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