business? send it to our e-mail or tweet it to @msnbcyourbiz. don't forget to use the #yourbizselfie. for anyone who's tried online dating you know it can be a daunting experience. today's elevator pitcher wants to change up the process is bit. let's see if our panel wants a second date with him. carol roth and alicia surette. >> hi. i'm ken deckinger. i'm cofounder of jess meet ken. we have a dating app for women to recommend men for someone else. my best friend posted me online, jess saw the post, e-mailed dell and then dell introduced us. we saw one of the biggest problems in online dating which is misrepresentation.