of course they give us three months for free to get us hooked and then almost 10 bucks. can they reclaim the digital space that spotify seems to be absorbing? >> apple has a great chance. this is an early market early days. not a lot of them subscribe to a streaming service. apple getting everyone to upgrade the phones and getting it online automatically is a good first step. >> so it just easier to absorb like for those that have the itunes library already and then want to get the streaming service, all of our music going to live together beautifully in one place? how does that work? >> that's a vision right there. basically your library and your computer your phone, live with the apple music service which is a cloud based service. you choose the music you want and stream to you and the idea to mix and match the songs on to the playlist.
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