>> the interesting thing, though is your average -- you're returning about 6800 cupcakes. the difference between how many cupcakes you have to sell to stay open and how many you're selling on a good month is actually relatively small. >> chris and kathleen agreed. foot traffic wasn't going to make up the deficit. >> good morning kathleen. >> and that's founders of the kitchen stepped in to help. they brought a plan to sell in burlg. bulk. >> you focus on the in store business just some ideas of maybe creating more of a wholesale business. >> i realize after going through this this might be i'm putting all my eggs in one basket. it's not going get me where i need to be. >> yeah. >> we're going host a tasting at the kitchen denver today.