five years and not win this thing. >> i don't think it's just the ads. when you look at the field of candidates, they have all come out of nowhere. there wasn't a single person in the republican race that -- i had heard of them, but most of the people in iowa hadn't heard of these people a year ago. this kind of ad introduces joni in a aleway that was attractive to the tea party, very attractive to the base of the republican party, which is who she needs to convince in this primary. joni stands to be the first woman that iowa has ever sent to washington. if she e gets past bruce in the fall. she really needed to define herself in a way in particular for the republican base that would be seen as tough and especially tough on conservative republican issues. and these ads really did that. >> so the second part of the story is what works in the
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