now that we heard from jenna and alfred, let's see what people are talking about on twitter. some small business hiring wisdom from frequent guest dave anderson who tweets, culture tip. culture can be a compelling recruitment and retention tool. top performers are drawn to places they can become more. another of our favorite guests, les mckeown says subject lines have the greatest impact on whether e-mails will get opened and acted upon. and the founder of hub spot with a humorous warning. the probability of computer drive failure is proportionate to the time elapse since last full backup. minimize that probability. in my travels talking to small business owners, i've always been struck by those who have been able to create working environments where everyone in the company is excited to come to work in the morning, where they all truly feel like critical parts of the team, and where there's a sense of cooperation and wanting everyone to succeed, which is why i am excited today to talk to simon