congress stay off their blackberries and stop tweeting during the speech. >> can i just ask you to talk about bill clinton's long speeches? he certainly had long ones. did you have to write long ones for you or did he embellish them? >> no, we wrote long ones and he would cut them and then he would make them longer. as we saw this past year during the democratic convention. here's the interesting thing. when he would give these long speeches, pundits would sneer and say there he goes again, he has no self-control, it was self-indulgent. and his ratings would go up. >> yeah, he's a great speaker. are you kidding me? >> it was not only that. it was also the longer he spoke, the more people tuned in. it's the one chance, even now, that we have as citizens to hear from our president unfiltered about where he wants to take the country. it's a remaining civic ritual. there aren't many of those left. and people actually want to hear that kind of stuff directly. so it's still got power. >> but given where we are today with social media, do you think the addition of all these different platforms enhances the ability to get the message