between urban and rural, the sort of cultural clash. you are really seeing that play out here at the nra convention. this is a cast as a fight for second amendment rights and gun rights but it's also being played as a broader conflict between sort of different groups of people in america, a culture war, if you will, the term that the nr -- the incoming, excuse me, nra president used to describe t and it's a theme that sarah palin hit on yesterday. i mean, the folks that are here feeling very strongly that their rights generally and the way that they live their lives is under assault from an elite group of people in washington. >> casey hunt, james rosen, chris evans, rebecca sanders, i have so enjoyed our conversation, thank you all so much. i hope we can do it again soon. >> thank you. >> thank you, craig. coming up, what's the b idea? today, we are looking at a potential solution to a problem that costs lives every year. you won't believe that something this important, what you are